The BCG matrix is based on the idea that a company’s products can be classified into four categories based on their market share and market growth rate. It was developed by the Boston Consulting Group in the 1970s and is still widely used today.īGC in other terms is a competitive analysis of business potential and the evaluation of the environment.
The BCG matrix – also known as the Boston Consulting Group matrix or Growth Market Share matrix is a strategic management tool used to evaluate a company’s product portfolio.
